D clutter
Studio Huncho had just finished a rebrand for Dcluttr and needed a way to show it off. A static case study wasn’t going to travel. They needed a motion piece that showed the identity in full and was built to perform on Instagram.
Studio Huncho had just finished a rebrand for Dcluttr and needed a way to show it off. A static case study wasn’t going to travel. They needed a motion piece that showed the identity in full and was built to perform on Instagram.
Client
Huncho
DELIVERABLES
Motion Case Study
Year
2026
Role
Art Director | Motion designer
The challenge : Two goals pulling in different directions. The reel had to present the rebrand clearly enough for other brands to see the thinking, and hold attention in a fast scrolling feed. Every second had to show the brand and keep people watching.
The challenge : Two goals pulling in different directions. The reel had to present the rebrand clearly enough for other brands to see the thinking, and hold attention in a fast scrolling feed. Every second had to show the brand and keep people watching.
The outcome : The reel took off on Instagram with over 70k views. It grew Studio Huncho’s following from 90 to 1,350, about 15 times what it was, and became the studio’s strongest piece of work on the platform.
The outcome : The reel took off on Instagram with over 70k views. It grew Studio Huncho’s following from 90 to 1,350, about 15 times what it was, and became the studio’s strongest piece of work on the platform.