Pinelabs GFF event
Global Fintech Fest is one of the biggest fintech events in the world, and Pine Labs chose its 2026 edition in Mumbai to launch P3P, its newest digital service. They needed more than a product explainer. The film had to make P3P feel like the start of a revolution.
Global Fintech Fest is one of the biggest fintech events in the world, and Pine Labs chose its 2026 edition in Mumbai to launch P3P, its newest digital service. They needed more than a product explainer. The film had to make P3P feel like the start of a revolution.
Client
Pie Labs
DELIVERABLES
Launch video
Year
2026
Role
Art Director | Motion designer
The challenge Two weeks from first idea to final render. The film also had to work on an 8ft by 8ft booth screen, a square format seen from across a busy show floor, as well as online. Every frame had to read at scale and at a glance. My role I led production end to end. I set the art direction, built the storyboard and animated the launch film.
The challenge Two weeks from first idea to final render. The film also had to work on an 8ft by 8ft booth screen, a square format seen from across a busy show floor, as well as online. Every frame had to read at scale and at a glance. My role I led production end to end. I set the art direction, built the storyboard and animated the launch film.
Building a system With my team, I created the visual language for P3P: the look, motion style and pacing that defined the launch. It was built to be extended. Five more films went into production on the same system, and we delivered six in total, all clearly part of one campaign. The outcome The launch film debuted on the GFF booth screen and passed 100k views online.
Building a system With my team, I created the visual language for P3P: the look, motion style and pacing that defined the launch. It was built to be extended. Five more films went into production on the same system, and we delivered six in total, all clearly part of one campaign. The outcome The launch film debuted on the GFF booth screen and passed 100k views online.